Managing a Facebook page is very challenging.  The rules change frequently and keeping your fans engaged is a continually evolving process.  Just getting fans is challenging.  So some Facebook page administers resort to buying likes.

But there’s more to a Facebook page than just the number of its fans.  Facebook pages are about building relationships as an extension of your business so when your fans want or need your product or service, you’re fresh in their mind.  Fake fans won’t buy into your real business.

Here are 4 reasons why you shouldn’t buy Facebook likes:

  1. Buying likes violates Facebook’s Statement of Rights and Responsibilities.  If you get too many likes too quickly without organic methods such as Facebook ads or links from a website, Facebook has spam detection methods of detecting this and can disable your like button or even unpublish your page.
  2. Purchased fans won’t be your customers.  They are for numbers only and many are in different countries or are fake accounts without a real person behind them.  Since the main purpose of having a Facebook page for your business is to build and maintain relationships with customers or potential customers, you are defeating your own primary goal.
  3. Purchased fans will decrease the percentage of real fans who actually see your posts.  Since only a small percentage of your fans see your posts, Facebook decides the percentage based on how many are interacting with your posts (EdgeRank).  Increased interaction increases this percentage and vice versa.  So if your fans aren’t engaged in your posts, Facebook will show fewer fans your posts and chances are many of the fans who do see your posts will be fake.
  4. You can easily get real fans using inexpensive Facebook ads.  Why should you pay to advertise on Facebook?  Because it’s extremely effective.  Facebook offers amazing targeting capabilities to ensure you’re getting the most out of your advertising budget.  And since you set your daily or campaign budget, you can get a lot of likes for a very low amount.  (I got 51 likes for just $25 on one page.)

So while it may be tempting to purchase likes on your Facebook page, in the long run it’s only going to hurt the effectiveness of your page.  Instead, stick with legitimate methods to get real fans so you can build real relationships with them and eventually turn them into real customers.

Recommended Books About Facebook

Don’t forget to check out my book!

Everything I’ve Learned About Facebook: A complete guide on how to create, strategize, manage and promote your Facebook page to increase customer base and brand awareness for any size business